THE INSIDER’S TRAVEL BOOK
JOSEF travel books are the travel experience with which to discover a more than apples and cows South Tyrol through the eyes of the people that know it best. Your all-knowing travel buddy fuelled by creative, pioneering and visionary insiders who recommend their favourite spots and products and share their secret tips. However, JOSEF is not just a printed travel guide. Local and international illustrators, designers, photographers and editors have made it a collector’s piece that your bookshelves and coffee tables don’t want to miss out on. The four books cover most of what the region of South Tyrol, the city of Bolzano Bozen, the city of Meran Merano and its surroundings and the city of Trento have to offer besides apples and cows – or at least what’s worth being mentioned. JOSEF is designed and published by franzLAB for you to enjoy your journey in Trentino South Tyrol like an insider. Come inside and have a look around.
What better way to explore new places than through a local insider’s tips and recommendations? Rethink your way of traveling and exploring by exchanging your old city plans and guides with JOSEF contemporary maps. The three travel maps provide an overview of independent makers and shops, contemporary culture and slow fashion in Meran, Bolzano and the whole of South Tyrol. In classic city map format but in captivating design by publisher franzLAB, JOSEF once (or twice?) more leads you through the region’s hotspots and hidden gems in concise but charismatically laid-back English. Let your companion JOSEF lead the way.
